Quantcast
Channel: Online Hairdressing Training Courses » business
Viewing all articles
Browse latest Browse all 9

Why discounting doesn’t work

0
0

why discounting doesn't work

On the whole, our nation take pride in their appearance and whilst customers may be watching their spending a little more closely, hair appointments look less likely to be cut than cinema or restaurant trips (survey by Institute of grocery distribution, IGD).

Since the initial panic amongst businesses and their customers has died down, so too should heavy discounting. Especially amongst those offering an ‘experience’ with their hairdressing services.

Discounting notoriously attracts the wrong customer; those who are always on the lookout for the next deal, checking their Groupon emails etc. regardless of whether they receive a good or bad experience.

“The salon is the natural home of affordable indulgence … If you showcase your business to its full potential, providing clients with a service beyond their expectations, they’ll pay a premium price automatically.” (HJ)

Businesses should think less of discounting in order to attract customers and more of add-on or bolt-on promotions such as introductions to new services or retail products.

Ultimately we should be looking to attract the right kind of client, the loyal client whom we can build a long lasting relationship with.

Chris


Viewing all articles
Browse latest Browse all 9

Latest Images

Trending Articles





Latest Images